Velorosa Cycling is all about women’s active cycling wear that brings fashion to fast. The “What’s Your Happy?” campaign was specifically tailored for online, social media use. “Road” was shot on location on scenic, Iowa park roads. F17M went there and did that.
That’s our happy.
Copyright ©2019 Velorosa Cycling. All rights reserved.
Cyclist
Calla Whipp
Director, DP, and Editor
Eric "Secca" Roccasecca
Sound Operator
Katherine Roccasecca
Camera Vehicle Driver
Steve Fuller
Music
Splashdown by Oliver Michael courtesy of Artlist.io
Camera & Optics
Panasonic Lumix GH5, Panasonic Lumix G X Vario Lens, 12-35mm, F2.8, Schneider filters, Wooden Camera Zip Box, Shot as 24fps, 4K, V-Log L
Sound
Sennheiser shotgun microphone, RØDE Blimp, Zoom H5 recorder
Camera Support
DJI Ronin-S
Software
FieldMonitor by Adam Wilt, Apple Final Cut Pro, Apple Motion, Apple Compressor, Adobe Photoshop
Production Notes
We shot this over two days in Des Moines, IA. All on-bike shots were one day and off-bike shots on a second day. We had a last minute venue change for the on-bike shots due to flooding, but what we got probably turned out better than the original location would have. The original location was chosen for less traffic. We did have to do a lot of waiting and creative editing to avoid other people for the location we wound up using. We used two different camera vehicles for this depending on whether we were chasing or leading Calla. One was a convertible that was very difficult to shoot from. The other had a comfortable hatch to shoot from.
Calla's voice recording on the bike wasn't originally certain to be used. But on the second day at a different venue when we wanted to record more voice performance we realized the location had too much ambient noise. Note: consider locations not just on weekend days, but also on weekdays as the audio picture is very different. We didn't really have time to do additional studio voice-over so the on-bike audio was what was used.
In the very last shot of Calla when she shrugs and smiles, there had been a very ugly mud puddle that moved past and behind her on frame right. That puddle was digitally removed from each frame using Photoshop. One win for using 24fps as only a handful of frames had be fixed! It is about 90% perfect and if nothing were said, you'd probably never notice. If Adobe ever releases their Cloak project this will probably be a couple minute fix instead of a multi-hour fix.
The flying title that Calla rides through was made using Apple Motion. Adobe After Effects' 3D tracking was originally used, but after multiple crashes and frustrating render artifacts, manual tracking and rotoscoping in Apple Motion was used instead. All graphics were animated using Apple Motion.
The camera was set for continuous auto-focus and that worked out really better than expected. The GH5 had plenty of light so focus hunting wasn't ever an issue. Note this is why a Panasonic lens was used as focus pulling on a gimbal wasn't something we felt like dealing with. FieldMonitor was used for wireless monitoring as well as for exposure & waveform monitoring. Worked very well as long as the iOS device was plugged into the vehicle for power.