Velorosa Cycling is all about women’s active cycling wear that brings fashion to fast. The “What’s Your Happy?” campaign was specifically tailored for online, social media use. “Gravel” was shot on location on gritty, Iowa gravel roads. F17M went there and did that.

That’s our happy.

Cyclists

Lisa Carponelli, Mark Juffernbruch

Director, DP, and Editor

Eric "Secca" Roccasecca

Sound Operator

Katherine Roccasecca

Camera Vehicle Driver

Zoe Roccasecca

Music

Burgers and Guitars by Steve Poloni courtesy of Artlist.io

Camera & Optics

Panasonic Lumix GH5, Panasonic Lumix G X Vario Lens, 12-35mm, F2.8, Schneider filters, Wooden Camera Zip Box, Shot as 24fps, 4K, V-Log L

Sound

Sennheiser shotgun microphone, RØDE Blimp, Zoom H5 recorder

Camera Support

DJI Ronin-S

Software

FieldMonitor by Adam Wilt, Apple Final Cut Pro, Apple Motion, Apple Compressor

Production Notes

We shot all of this on a beautiful afternoon on gravel roads south of Des Moines, IA. The original treatment included Lisa speaking while riding her bike. Late in the game the edit to the selected music just made the speaking shots unnecessary. Despite not using the audio, the Blimp + DeadWombat was astonishing at attenuating wind noise. That audio would have been clean enough to use with zero processing.

The camera was set for continuous auto-focus and that worked out really better than expected. The GH5 had plenty of light so focus hunting wasn't ever an issue. Note this is why a Panasonic lens was used as focus pulling on a gimbal wasn't something we felt like dealing with. FieldMonitor was used for wireless monitoring as well as for exposure & waveform monitoring. Worked very well as long as the iOS device was plugged into the vehicle for power.